In episode 375 of Whole Retail Talks, Editor-in-Main Joe Keenan interviews Samir Desai, chief electronic and technological innovation officer at Abercrombie Fitch & Co., a top world, omnichannel specialty retailer of clothing and add-ons for adult men, gals and children by means of 5 renowned models, like Hollister Co. Pay attention in as Desai discusses the launch of its Share2Pay out functionality at checkout for its Hollister model (1:27), why the brand name prioritized its cell app when launching the payment solution (4:04), and why Hollister made the decision to develop this tech performance in-household (6:20).
Additionally, Desai shares the inside cross-practical course of action guiding building the Share2Shell out operation (9:02), and learnings obtained from client responses throughout the screening approach (11:08). Finally, he discusses the objectives established for the payment technologies and the connected shopper expertise with the Hollister manufacturer (13:10).
Samir Desai is chief digital and technologies officer at Abercrombie & Fitch Co. In this freshly developed role, Desai is liable for leading the company’s ongoing electronic transformation method, together with establishing strategic initiatives through info and analytics, optimizing consumer and person expertise, and additional evolving the company’s portfolio of brands into digital ordeals that are exceptional to each and every of their various audiences. Desai joined Abercrombie & Fitch Co. from Equinox, a luxurious health and fitness business that operates various life style makes. At Equinox, he most not long ago served as main technologies officer. In that position, Desai was responsible for producing and executing a complete info method across the manufacturer portfolio, launching a direct-to-consumer digital media organization, generating purchaser activities that fused bodily and digital procedures, and far more.