Last-minute Techniques to Mitigate Post-purchase Dissonance This Holiday Season

Today’s customers have been spoiled by possibilities and have increased expectations on get deliveries to the extent that brands heading out of their way to supply great experiences have grow to be the bare least. 

A single this sort of expectation from consumers is the skill to keep track of their orders at all situations. But envision a scenario the place the order’s existing standing hasn’t been up to date or a supposed hold off wasn’t knowledgeable. 

Throughout times like the vacation period, 82% of the purchasers are concerned about their orders NOT achieving them on time. Hence, even when almost everything is heading alright, customers’ problems can conclusion up affecting their delivery expectations.  

This can shortly end result in poor delivery activities and induce clients to quit procuring with you without the need of hesitation. 

So if you want to mitigate the effect of post-order dissonance, you have to commence with getting transparent with your order monitoring, like delays. 

With post-invest in automation platforms these kinds of as, you can permit consumers to observe their orders at all moments on your branded tracking website page. Not just to retain your customers conscious of their parcel position, you can plug your tracking web pages with internet marketing strategies to enhance repeat revenue, specified that on ordinary, a customer tracks their get 4-6 times.